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New year, same USDA.


Please use this form to sign on in support of our letter to the USDA.

*Should you provide us your phone number, we will only use it to reach out with urgent text message action alerts to help farmed animals.

For many of us, 2020 represented an opportunity to make resolutions, implement big changes, and better ourselves. But instead of using the dawn of a new decade to turn over a new leaf, the USDA is up to their old tricks.

Tell them that food companies shouldn’t be allowed to blatantly mislead consumers by signing and sharing our petition!

Back in 2017, the agency openly defied the will of the people by throwing out critical animal welfare rules for its organic label—meaning that meat, eggs, or dairy products stamped with the USDA Organic seal could still come from animals who suffer under the worst-of-the-worst factory farming practices.

Now, they want to make things even more misleading—and not only give industry executives a blank check to use terms like “humanely raised,” “free-range,” or “pasture-raised” on food labels with impunity, but to write the definitions of those terms, themselves. By adding a brief description in the fine print, new USDA rules allow producers to slap unsubstantiated animal raising claims on their packaging that obscure the cruel conditions on factory farms.

Make no mistake: This move is intended to confuse consumers. When shoppers see “humanely raised” on a food label, they expect it to carry real, meaningful implications for animal welfare. But these new USDA rules mean that producers get to ignore sound science and decide what higher welfare means—and then get to take advantage of consumer expectations to rake in the profits.

We may be kicking off a new decade, but the USDA is trying to keep us stuck in the past. Tell them they cannot permit this consumer deception by signing our petition and sharing it with friends and family!

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